Marketing Management

Description

Marketing is one of the most exciting and interesting fields in business. It covers a wide range of subject areas from identifying customer needs and trends to advertising and digital media. Good marketing helps customers understand why they want a particular product and why it’s better than the completion.

All firms, whether a modest start up or a multinational giant, require an effective marketing strategy to serve as a road map for their business. This course is designed to give you the marketing knowledge and skills to succeed in today’s challenging business environment.

On completion of this training course, you will be able to:

• Demonstrate a specialised knowledge of the marketing principles and concepts
• Appraise marketing theory and practice
• Evaluate the key concepts, principles and practice of product and service marketing
• Formulate a marketing management plan
• Evaluate the effectiveness of marketing activities

Who is this course for?

This course is perfect for anyone working in marketing who want to improve their knowledge, further their career and work towards a professional qualification in marketing. This course is also suited to people new to the area who want to learn the basics of Marketing. We’ll provide you with an excellent basis from which you can build your knowledge of and experience in marketing