Introduction
Making a sale is not just about how good your product is or how good your sales pitch is put. To make a sale you need understand what drives the customer in the sales process. What personality traits, motives and attitudes form their approach to making a purchase?
In this course we will look to understand the different types of customer and the roles of customers in the buying process. We will look at what motivates someone to buy and how negative and positive attitudes can be formed by the customer. We will also examine the Buying Decision Process used by an individual consumer and by companies.
On completion of this training course, you will be able to:
- Understand the different personality types of customers and customer roles in buying
- Appreciate the buying decision process model
- Understand the motives of buyers
- Understand how customer attitudes are formed and external influences that affect them
Who is this course for?
This course is perfect for anyone working in sales who want to improve their knowledge, further their career and work towards a professional qualification in sales. This course is also suited to people new to the area who want to learn the basics of sales. We’ll provide you with an excellent basis from which you can build your knowledge of and experience in sales.
Who is this course for?
The course is divided into 4 lessons in video format. Each video is approximately 4 to 11 minutes in length. At the end of each video lesson there is a quiz that will test your knowledge of the material. A transcript is available for each lesson so you can real along with the video or download and print to study later. This course is completely self-paced. Watch and study when and wherever you want.
The module breakdown for this course is as follows:
- Course Outline
- Understanding the Customer
- The Buying Decision Process Model
- Buyer’s Motives
- Customer Attitudes
On successful completion of this course all students will be awarded a Certificate of
Completion. This certificate confirms you have completed all the video lessons for
every module and fully met all the requirements of the course.
To achieve this award all the assessment quizzes for each lesson must be passed. The pass grade for each quiz is 80%.You can retake lesson quizzes as often as you like.
The Assessment Method
There’s a quiz at the end of each lesson to test your understanding of the material. To successfully complete this course, you must pass the quiz for each lesson. Once all the lessons have been completed, you can then download and print the People & Process completion certificate.
So let’s get started! In the next lesson entitled “The Need for Good Food Hygiene “, we will look at the requirement for good hygiene practices and how these are implemented.
