Introduction
Marketing is one of the most exciting and interesting fields in business. It covers a wide range of subject areas from identifying customer needs and trends to advertising and digital media. Good marketing helps customers understand why they want a particular product and why it’s better than the completion.
All firms, whether a modest start up or a multinational giant, require an effective marketing strategy to serve as a road map for their business. This course is designed to give you the marketing knowledge and skills to succeed in today’s challenging business environment.
On completion of this training course, you will be able to:
Demonstrate a specialised knowledge of the marketing principles and concepts
Appraise marketing theory and practice
Evaluate the key concepts, principles and practice of product and service marketing
Formulate a marketing management plan
Evaluate the effectiveness of marketing activities
Who is this course for?
This course is perfect for anyone working in marketing who want to improve their knowledge, further their career and work towards a professional qualification in marketing. This course is also suited to people new to the area who want to learn the basics of Marketing. We’ll provide you with an excellent basis from which you can build your knowledge of and experience in marketing
This course will be delivered using a blend of face to face tutor led workshops and online eLearning.
The course will consist of 5 tutor led workshops where exercises in the elements of marketing will be practiced and marketing tools demonstrated.
This Marketing Management Course has 6 eLearning modules, containing 28 lessons, each approximately 8-10 minutes in duration. At the end of each video lesson there is a quiz that will test your knowledge of the material. A transcript is available for each lesson.
The module and lesson breakdown for this course is as follow:
Module 1: Principles of Marketing
Introduction to Marketing
Learning Evaluation
What is Marketing
The Marketing Process
B2B/B2C Marketing
Module 2: The Marketing Environment
Marketing Environment/ Micro Environment
Macro Marketing Environment
Environmental Analysis and Strategic Opportunities
Global Marketing Perspective
Module 3: Strategy
Corporate Missions and Goals
Marketing Analysis
Strategic Objectives
Segmentation
Competitive Strategy and Advantage
Module 4: Marketing Mix
The 4 P’s explained
The Promotional Mix
Advertising
Digital Marketing and Social Media
Integrated Marketing Communications
Cause Related Marketing
Corporate Social responsibility
Module 5: Product, Place and Price
Product
The Product Life Cycle
Place
Price
Services Marketing
Module 6: Marketing in Action
Forecasting and Controls
What is a Marketing Plan
Case Study
On successful completion of the course assessments, learner will receive a QQI Level 6 Certificate in Marketing Management (award code 6N4188)
The learner must complete a theory examination worth 40% of the overall course mark and a project worth 60% of the overall course mark. The details of the assessment briefs will be provided by the tutor.
